Forget Nostradomus, David Ogilvy was a true Prophet.

I don't know of any other ad man who had so many rules as David Ogilvy had regarding art direction and copy as they related to advertising and direct mail. Some friends of mine would still roll their eyes and scoff at such hard and fast rules as "NEVER use all cap headlines" "Long copy is always better than short" And let us not forget my favorite; "No Reveresed Copy"

Shortly after attending a seminar about where the advertising agency business is headed, I found a video on You Tube of David Ogilvy. It looks as though it was shot on 16mm film complete pops, scratches & flutter. What a great find. As you watch this, keep in mind all that you've heard and read over the last few years about the internet and how it's changing the game. In particular David's words about Direct VS. General advertising. He speaks about the importance of measurability. Was he really ahead of his time or are we in the same business we've always been with a bigger toolbox? Just when I was ready to accept the old ad men who came before us (and the internet) as somewhat irrelevant in today's world, I am reminded that David Ogilvy had it right already, he just didn't have a laptop with internet access.