Matt Cutts, the head of the Google "Search SPAM police" and has come out with the definitive official word - Google does NOT index the "keywords" meta-tag in web search rankings. Since Since Google is the predominant search engine on the web, we pay attention to what they say.
The keywords meta-tag used to be a way to insert keywords into the code of your site that wasn't part of the page that users actually saw, so you could "hide" keywords there. And . . . lots of folks tried to. We moved away from the keyword meta-tag about a year ago, but there are still some SEOs out there that are saying "you need meta keywords!"
Google doesn't like to be fooled - they really really want to deliver search ranking to sites that actually have content relevant to what a user is searching for. Not a list of arbitrary keywords that someone stuck into the code to try to fool the web crawlers.
Here's a link to a video of Matt's comments.
Lauren Cobb, Interactive Marketing
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