Can Social Media Enhance Customer Service?

The answer is absolutely, assuming it's done right. But, it's not just about putting out sales messages, the deal-of-the-week, etc. If your strategy is to cultivate a dialogue, not a monologue -- and your voice is genuine and responsive -- social media can be a great channel for connecting with your customers or prospective customers.
Fans of the LHWH-moderated Mar Vista Grande Facebook page are using the site to ask questions of this luxury beach resort, rather than picking up the phone or sending an email. The added benefit of this channel of communication is that other fans can see the questions and answers as part of deepening the engagement of the Mar Vista Grande community.
Actively-managing, daily responses to inquiries via Facebook hasn't just led to customer goodwill (a worthy goal in and of itself), but has actually been tracked to direct bookings. If you're serious about utilizing social media to augment your existing marketing and customer service you have to be totally on top of it...and keep it real.

Design on a Dime

Producing ads and graphic design to solve business problems for clients can be rewarding. Not just financially rewarding but spiritually as well. Knowing that the work you do can help sustain a business, create jobs, or facilitate growth for your clients is a great feeling. Even better when the work produced touches or elevates the creative sensibility of clients and consumers. We recently re-designed the website for our local art museum. On occasion we work pro-bono for clients and causes that go beyond our day to day workload. The Burroughs & Chapin Art Museum is a wonderful respite from the typical entertainment venues in Myrtle Beach. Like so many art museums they are a bit of a hidden jewel within their own community.

Everyone involved with the art museum would agree that the community could truly think about the art museum as "their museum" When you visit the site www.myrtlebeachartmuseum.org the first thing you'll probably notice is a simple play on the word museum, a simple reminder to visitors that they can think of this place as their own. Producing work like this is indeed rewarding for us. We hope it's rewarding for you too.