We all have friends on Facebook that seem to spend every waking moment online updating their status. Several times a day their profile picture pops up with some mundane information about their life. Or what about that person who asked you to be their "friend" and you haven't seen a post on their page in months? Personal Facebook pages are hit or miss, but when it comes to your company's page, there's a delicate balance. It's a balance you need to be very aware of.
If you can't remember the last time you updated your business page on Facebook, you need to start paying more attention or risk losing fans and credibility. Posting too frequently can have the same result.
It may seem like a simple plan: update your page regularly. But you'd be surprised how many businesses are still setting up Facebook pages without a strategic plan to follow up. If your business has a page and no plan, your reputation could be at stake.
If you're feeling a little lost, here are some tips:
1) Make your posts engaging and invite interaction. People want to interact. Give them the opportunity.
2) Answer questions. People are looking more and more to social media as "customer service."
3) Don't let them down. Be responsive and be honest.
4) Posts should be unique, informative and interesting to read with a personality -- and not mostly advertising messages.
5) and, most importantly, have a plan to regularly update your status. What does "regularly" mean? It could be a couple times a week or a couple times a month, as long as the content is interesting and relevant.
Facebook can be a great business tool if used correctly. While showing a return on your social media investment is still in its infancy, it's clear that the more you connect with and engage your customers and prospective customers, the better it is for your business.
So, tell everyone "what's on your mind," and then listen.
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