Wednesday, May 19, 2010

Sharing the Good Times.

Sharing vacation pictures with friends and family has been around as long as the first snapshot ever taken. But, (thankfully) gone are the days of dreaded, hours-long vacation slideshows in darkened living rooms. With social media sites like Facebook and Flickr, sharing our good times has never been easier or more efficient.
One reason social media has become so viral is because it taps into a basic human desire to share our experiences. We enjoy sharing our good times (and sometimes bad), and enjoy being part of a community of like-minded people.
Since launching a Facebook page for the Family Kingdom Amusement Park in Myrtle Beach, SC, we've a accumulated a significant fan base in less than a year. The consistently high fan interaction rating since it was launched shows that Family Kingdom customers have deep feelings about their visits to the park and look forward to returning.
A photo contest last fall resulted in over 200 submissions -- a 21st century version of the old family slide show. And what better way to showcase the park and the experience than through the eyes of its guests. Nowadays, real, customer-generated content will always trump the commercial in the minds of the consumer.

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