Design on a Dime

Producing ads and graphic design to solve business problems for clients can be rewarding. Not just financially rewarding but spiritually as well. Knowing that the work you do can help sustain a business, create jobs, or facilitate growth for your clients is a great feeling. Even better when the work produced touches or elevates the creative sensibility of clients and consumers. We recently re-designed the website for our local art museum. On occasion we work pro-bono for clients and causes that go beyond our day to day workload. The Burroughs & Chapin Art Museum is a wonderful respite from the typical entertainment venues in Myrtle Beach. Like so many art museums they are a bit of a hidden jewel within their own community.

Everyone involved with the art museum would agree that the community could truly think about the art museum as "their museum" When you visit the site www.myrtlebeachartmuseum.org the first thing you'll probably notice is a simple play on the word museum, a simple reminder to visitors that they can think of this place as their own. Producing work like this is indeed rewarding for us. We hope it's rewarding for you too.

If Content is King, Customer Service is Queen.

Positive word of mouth advertising is more important today than it has ever been. As important as useful content is to your web presence, consistently good customer service is just as important.

Disney believes they don’t have customers, they have guests. Walk around Disneyworld and you see that they believe this. On line retailer Zappos quickly became the most talked about shoe seller on the web. A recent story from the New York Times features a new campaign from Zappos starring puppets, styled after actual company employees, interacting with customers and demonstrating their patience. There are countless stories shared everyday between people about brands they deal with. Smart brands are rigorously managing the conversations taking place by engaging with their customers in meaningful, helpful, and sincere ways prior to, during, and after the sale.

So much time, money, and effort are spent on selling to the consumer prior to a purchasing decision, but how much is being spent after the purchase? Zappos “gets it” the customer rules our destiny. They now have the bully pulpit that can make us or break us.